Camp Hill, PA, USA, February 27, 2025 -- Celebrating Women Over 40: Robyn Alwi Photography’s “40 Over 40" Campaign

Robyn Alwi Photography, a well-known studio in Central Pennsylvania, is on a mission to celebrate and empower women over 40 through a stunning photo campaign titled “40 Over 40 and Fabulous.” This campaign highlights women of all backgrounds, with a focus on those who may feel overlooked or underrepresented in mainstream media.

As part of the initiative, 40 women over the age of 40 are photographed in a personalized session that goes beyond just taking pictures. These women are celebrated not only for their external beauty but also for their life stories, strength, and resilience. The resulting portraits are displayed in a custom-designed magazine, and a special gala is held to unveil the project. This gala includes a red carpet event, a gallery featuring the portraits, live music, catered food, and a silent auction with all proceeds benefiting a local nonprofit supporting domestic violence survivors.

An Experience Designed to Empower

The beauty of this campaign lies in its focus on personalization. Robyn Alwi Photography provides clients with a full-service photography experience, ensuring each woman is pampered and celebrated in a way that makes her feel beautiful inside and out. Every session is customized, from wardrobe choices (whether it’s jeans, dresses, or even lingerie) to the overall vibe of the photoshoot. With 9+ hours spent with each client, Robyn ensures a comfortable and empowering experience, guiding clients through every step of the session, including posing, facial expressions, and styling.

As Robyn states, “Our goal is to make every woman feel seen and celebrated for who they are, not just what they look like. It’s about making them feel empowered, confident, and comfortable in their own skin.”

Transforming Lives Through Photography

The “40 Over 40” campaign isn’t just about beautiful portraits. It’s about telling the unique stories of each woman and helping them embrace their journey. Some of the participants have overcome personal challenges, such as breast cancer survivors who sought to celebrate their new bodies post-surgery, or women who have carried the weight of trauma from abuse and wanted to reclaim their strength. Others are starting new careers or simply embracing the beauty of aging and life’s transitions.

A few notable stories from the campaign are shared on Robyn Alwi’s blog, where participants speak about how their portraits have transformed their self-image. One participant said, “It was like a rebirth for me. I could finally see myself the way my loved ones have always seen me – strong, beautiful, and worthy.”

The Art of Portraiture Beyond the Screen

What truly sets Robyn Alwi Photography apart from others in the industry is its commitment to the tangible aspects of art. While many photographers focus solely on digital images, Robyn’s collections feature high-quality prints, albums, and custom art products like retro viewfinders that allow clients to relive their experience in a richer way. This focus on tangible products ensures that the images live on in a way that digital photos simply cannot.

Many clients have expressed how this experience has made them feel not just like they are seen, but that they are celebrated. With Robyn’s guidance, the photoshoot becomes a transformative experience, leading to lasting memories and emotional healing.

Community Impact and Giving Back

At the heart of Robyn’s work is a desire to support women not just through photography, but also through community outreach. A portion of the funds raised from the “40 Over 40" gala go to Domestic Violence Services of Cumberland and Perry Counties, a local nonprofit focused on domestic violence awareness and prevention. For many women involved in the campaign, this connection hits close to home as they have personally experienced or witnessed the trauma associated with domestic violence.

The campaign, now in its second year, is a testament to the power of art to inspire change and make a positive impact on people’s lives.